Based in Southern California, The Lovewright Co., has released a look-book featuring their new holiday 2009 collection. As expected with so many great minds, including- Benjie Escobar (The Hundreds), Eddie Hahm (Commune), Eevol Goose, and Chase Tafoya, the new collection is on fire! It reminds me of some photos from back near Halloween of some skateboarders (much love Rise) crusin on their bikes in the midwest!