Okay not really but with the recession affecting so many companies across the country big and small, Saks Fifth Avenue had to put on their thinking caps for 2009 Marketing initiatives. The outcome, an unorthodox marketing campaign inspired by the bold graphic designs and propaganda spirit of Constructivist art. The creators, the infamous street artist Shepard Fairey and hyper-violent artist Cleon Peterson. xoxo Melo
“What we do every day, really, is propaganda,” said Terron E. Schaefer, the senior vice president for marketing at Saks.

Via NY Times Fashion










