+ Shepard Fairey and Cleon Peterson Save Saks Fifth Avenue

- 1128 days ago by | Art Fashion -

08row1-500Okay not really but with the recession affecting so many companies across the country big and small, Saks Fifth Avenue had to put on their thinking caps for 2009 Marketing initiatives. The outcome, an unorthodox marketing campaign inspired by the bold graphic designs and propaganda spirit of Constructivist art. The creators, the infamous street artist Shepard Fairey and hyper-violent artist Cleon Peterson. xoxo Melo

“What we do every day, really, is propaganda,” said Terron E. Schaefer, the senior vice president for marketing at Saks.

shepard-fairey-saks-fifth-avenue

Via NY Times Fashion


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