For sometime it’s been known that Avicii had signed to be the face of Ralph Lauren’s Denim & Supply Fall 2012. With that said and Fall just around the corner – here’s a little look at the collaboration we all should have seen coming a mile away.
“I express myself through my music and what I wear,” Avicii said in a statement. “Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great collaboration and I’m honored to be a partner with them.”
In addition to the collaboration, Avicii also made an exclusive music video for the remix of his latest track, “Silhouettes,” which premieres later this Summer. Until then, check out the exclusive teaser below.
Shot in New York City by famed celebrity photographer Mark Seliger
Amor y Paz