Our brethren over at HypeBeast recently produced a remarkable video on Martha Cooper – the Godmother of Graffiti and Hip-Hop. Last month, Martha Cooper debuted her newest publication “Name Tagging” at the OBEY Pop-Up Shop NYC. In this video she addresses the notion of tagging on corporate name tags and Federal mail post its – and how this form of graffiti is just as beautiful an art form as bombing on trains.

Martha Cooper also dives into her contributions to Hip-Hop and Graffiti and the importance of her early day photography in the genres’ – and the difficulties photographers today face.