We all know Red Bull to be the ultimate of ultimates when it comes to sponsoring the best athletes, musicians & overall badasses of the world. Whether getting extreme athletes to push themselves to the limit or documenting some amazing performances inside the Red Bull Music Academy, one thing you can guarantee is that Red [...]

This could be the biggest pile of bullshit, or the most important things I’ve read this year. Regardless, I’m kind of mindfucked and lost for words. Read this anonymous letter about a secret meeting that took place over 20 years ago that changed rap music and quite possibly destroyed a generation…

The 5th Annual I LOVE LA x 5th Annual 420 CELEBRATION DAY PARTY SUNDAY APRIL 22ND 2012 2:00 pm – 12:00 am
2 Areas
18+
21 w/ valid id FUL BAR GENERAL JAH MIKEY w/ Dj Jahwy
*Live Reggae Performance* THE COLA CREW *Live Hip Hop Performance* (Phenik – Quaesar – Dazm – Axion – Skruf – Orbs – [...]

Undefeated video showcasing 2012 NFL draft prospects: Sean Richardson (Vanderbilt, Safety), Mile Burris (San Diego State, LB), Trenton Robinson (Michigan St, Safety), Keshawn Martin (Michigan St, Wide Receiver), and Shea McClellin (Boise St., LB/DE).

Le France’s Boom-Art recently teamed up with illustrator Alain Aslan on this brilliant series of 3 70′s pin-up girl skateboard decks…

This is so fucking punk rock I gotta have! I was born to own this cruiser… THE DEATH OF COOL cruiser. Inspired by Desillusion’s world, THE DEATH OF COOL cruiser is a skateboard shaped entirely by hand, made with a mélange of different wood “Iroco-Chestnut-Ipe-Mahogany-pear”, fixed onto Gull Wing 150mm trucks and Polyurethane wheels 50mm [...]

Happy Valentines day all you lovers. The day of either great joy and beautiful love, or a day filled with sorrow where  many will wallow in self pity, betrayal, and loneliness. Thanks very much media, as always you are a cruel mistress. Last year I posted something particularly dark and broody, however today I hope [...]

Many rainy days have put us in a cloudy funk but in California the sun will always come out to play. Here at Newestra our motivation has always came thru music, and today’s push over the fence has a title that sum’s it all up…”Stay Schemin” California! “Stay Schemin”. Rick Ross-Stay Schemin Feat Drake French [...]

MTN Colors USA blasted out this promotional video for the CHOR BOOGIE limited edition can. MTN has been brining the best out of cans for quite some time and I must say the people working behind this really know their presentation. In seconds they had me drawn into its trance for the introduction of this [...]

Imagine a world with no water damage to your cell phone. Accidentally drop that ish in the water and it’s all gravy! Well my friends, introducing Liquipel,  a Nano coating that protects your device from accidental water damage. No case needed, the coating permanently bonds on the molecular level to your device, inside and out. Don’t believe [...]

Boardwalk Empire’s Michael Pitt brings to life the new 2012 Prada Spring/Summer Men’s Ad Campaign. The look is classically inspired with 50′s aesthetics, country clubbin, and more graphic heavy pieces throughout the collection.

I just felt like posting a bunch of dope songs/videos from all over the macro-cosmo that is the world wide web. Let’s start it off with some Moombahton from MUNCHI with “Fuck This”. Munchi – Fuck This (Walmer Convenience Exclusive) http://wp.me/pwTjg-1EB by Munchi Everyone’s talking about this LANA DEL REY song, “Born To Die”, she [...]

Spank Rock. Arguably one of the most innovative and original hip hop acts to come out in a moment, they fuse their playful Baltimore house beats with rhymes that have been making many a head turn since their explosion onto the scene in 2006. The music sits just outside of the usual hip hop boundaries and [...]

What’s up everyone? The team over at NEWESTRA wanted to wish you a Happy Thanksgiving, drop off some random nuggets of awesomeness and beg for you to love us. First up, is the DIPLO remix of the new BLOODY BEETROOTS song, “Church of Noise”. Bloody Beetroots – Church of Noise (dIplo remix) by diplo Next, [...]

Your Monday Eyegasm brings you “8 Hours in Brooklyn” by Next Level Pictures, a killer production company that specializes in documentaries, music videos, TV series & commercials. 8 Hours in Brooklyn is a creative visual eyegasm that slowly takes you to the point of bliss with the compliments of Skream’s “Where you should be”. These [...]